Optimising Page Content for Google

The content of a web page is very important in determining the position on the results page for searches. They typically search for these variables when analysing a web site for the most crucial key words. This is extremely important for search engine optimisation.


Google gives relevance to the words used on the headings on a web page. This really is utilized by the programming language used to generate web pages (HTML) to make heading in the text stick out.

Keyword prominence

Search results give SEO Cornwall┬ámore weight to keywords located as opposed to others at the beginning of a section of text. When there’s a paragraph of text also have an HTML heading for every section and it really is better to break this up. Every time the search engine sees a heading, it will start the visibility criteria again.

Key Word closeness

Search engines like google also attach some value to keywords are to each other.

Keyword density

How many times a keyword or phrase happens on the page in comparison with the entire number of words is defined as the keyword density. This is known as by Google when rating a page for a special word.

When writing copy for a webpage it pays to reduce on the number of redundant words to improve the density of the preferred keywords that we are optimising for as this helps with search engine optimisation.


Search engines like google are only able to read text and are not able to analyse pictures on a website. To enable search engines to “read” what an image is about it needs to really have a description attached. This really is called “Image alt tag” in web programming jargon and refers to the alternate text for the image.


On many web pages there are parts of text that can be clicked to be able to jump to other web pages. This text is normally emphasized and is known as “anchor tags” or “link text”. Google analyses the text use the info to rate the site and used here.

Summary: Page content

Headings, keyword prominence, proximity, density, hyperlink text and also the need for using “alt tags” for pictures to input a text description: All of these are important for search engine optimisation and possess a part to play in getting to the very best of the search results for the key words which are very important to us.